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MAV Case Study: Mobile Advertising Viewer & Digital OOH Network

How Exquisite Software engineered a high-throughput mobile advertising platform, real-time impression analytics, and remote display device management for DOOH networks.

The Challenge: Managing distributed digital out-of-home (DOOH) advertising screens across mobile fleets and retail venues required real-time ad delivery, dynamic campaign scheduling, and instant impression verification without bandwidth bottlenecks or playback downtime.

The Solution: MAV partnered with Exquisite Software to build a full-stack mobile advertising platform. Exquisite Software engineered real-time ad dispatching, automated campaign budget pacing, multi-screen display syncing, and live impression telemetry into an executive operator control center.

The Impact: MAV delivered over 50 Million Verified Ad Impressions, achieved 99.99% Ad Delivery Reliability, enabled 150+ Advertising Brands to launch dynamic OOH campaigns, and cut campaign deployment turnaround time by 80%.

Case Study Highlights
  • 50M+ Verified Ad Impressions
  • 99.99% Delivery Uptime
  • 150+ Brands Onboarded
  • 80% Faster Campaign Setup
  • Real-Time Impression Telemetry
Technologies Delivered
  • React & Node.js Engine
  • WebSockets & MQTT Protocol
  • AWS Edge & CloudFront CDN
  • TimescaleDB Analytics Cluster
  • Stripe Payments & Ad Pacing

1. Executive Operator & Analytics Dashboard

Real-time visibility into active display devices, total impression volume, campaign budgets, and network health.

1. Executive Operator & Analytics Dashboard

2. Display Device & Hardware Screen Manager

Remote configuration, status monitoring, and health diagnostics for mobile screen displays across the network.

2. Display Device & Hardware Screen Manager

3. Ad Campaign Management & Audience Targeting

3. Ad Campaign Management & Audience Targeting

Centralized ad campaign hub for orchestrating mobile ad schedules, geographic targeting, and impression quotas.

4. Interactive Ad Creator & Media Studio

Drag-and-drop media uploader and creative preview studio for configuring digital ad campaigns.

4. Interactive Ad Creator & Media Studio

5. Real-Time Impression Analytics & Reporting

5. Real-Time Impression Analytics & Reporting

Granular performance charts tracking impressions, engagement rates, viewer demographics, and revenue metrics.

6. Platform Security & System Gateway Settings

Multi-tenant access security, role permissions, API integrations, and billing settings.

6. Platform Security & System Gateway Settings

What It’s Like to Work With Us

A look into the journey from idea to scale, shared by one of our partners.

Scalable Mobile Ad Delivery Platform 🚀

Exquisite Software built a world-class mobile advertising viewer. Their team engineered a high-performance ad dispatch system that effortlessly manages tens of millions of impressions with pinpoint analytics.

David SterlingVP of Engineering at MAV

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Exquisite Software - Technology Solutions