MAV: Digital Out-of-Home Ad Network & Display Fleet
Turning physical display screens into programmatic revenue engines with self-serve advertiser booking, dynamic slot scheduling, and real-time proof-of-play telemetry.
Client
MAV, LLC
Industry
AdTech / Digital Out-of-Home (DOOH)
Engagement
Long-term Product Engineering
Network Yield
4.8x Screen Monetization Uplift
Executive Overview
Traditional out-of-home (OOH) advertising has historically suffered from extreme operational friction: opaque pricing, manual sales negotiations, and fragmented hardware setups that leave valuable commercial screen real estate dark or underutilized. MAV approached Exquisite Software with a mission to democratize physical screen advertising by building an automated, programmatic media exchange.
Exquisite Software designed and delivered a full-stack media platform spanning a browser-based advertiser portal, a self-serve creative studio with AI generation tools, dynamic geo-targeted ad scheduling, and custom Linux OS kiosk software running reliably on fleets of networked display controllers. In under 12 weeks, we transitioned MAV from early concept to a production-ready advertising network capable of managing thousands of distributed screens in real time.
The resulting architecture unlocked a 4.8x increase in average screen monetization, slashed operational ad fulfillment overhead by 62%, and gave advertisers granular, verifiable proof-of-play metrics previously reserved for online programmatic advertising.
Monetization Hurdles in Physical Out-of-Home Media
Commercial venues have valuable foot traffic, yet physical screens remained under-monetized due to burdensome manual sales cycles, rigid multi-month contracts, and zero verifiable performance data for local businesses. MAV required an end-to-end programmatic exchange that could transform any HDMI-equipped digital display into an automated revenue generator while empowering everyday advertisers with self-serve ease.
Scaling Programmatic DOOH Revenue
By replacing high-friction agency sales with self-serve digital slots and real-time screen discovery, we created an ad exchange that delivers high recurring revenue to screen hosts while offering transparent ROI to advertisers.
Core DOOH Engine Engineering
An insider look at the programmatic scheduling, creative suite, and hardware telemetry infrastructure powering MAV's autonomous advertising network.
In-Browser Ad Creator & Asset Studio
Complete creative canvas allowing non-technical advertisers to craft broadcast-grade displays using AI image generation, precision typographic overlays, emoji accents, and aspect-ratio normalization. Slashed the time from creative concept to live physical broadcast from days down to under 5 minutes.
Hardware Fleet & Remote Screen Operations
Centralized device management console providing real-time screen statuses, online ping telemetry, location metadata, resolution constraints, and emergency broadcast overrides. Enables network operators to oversee thousands of deployed retail screens with a zero-touch support model.
Granular Proof-of-Play & Impression Analytics
Comprehensive reporting suite tracking verified display impressions, total playback duration, top-performing locations, and audience engagement trends. Closes the trust deficit inherent in legacy billboard media by equipping advertisers with verifiable ROI receipts.
Fleet Revenue & Inventory Yield Control
Executive management dashboard aggregating network ad spend, total active slots, device fill rates, and revenue distributions. Enabled MAV leadership to maximize screen slot yield and scale their commercial hardware network with unmatched capital efficiency.
